WEEK 4 EOC: Consumer and Marketing businesses

-“The biggest strategy difference between the two types of marketing is touting the benefits for your business client, while also touting the benefits for your business client's customer.” http://ezinearticles.com/?Business-Marketing-Versus-Consumer-Marketing&id=1418305

Consumer marketing and business marketing is very much similar to one another but they can have slightly different bumps.  When you are talking about consumer marketing you are targeting a certain target. The decision making has been thought out and the company is going after that. But when you are talking about business marketing you are targeting the market at a whole different picture. Where you just don’t stop at the consumer but where else can we evolve and grow from here. Thinking about the bigger picture, who can we branch out too? And have a wide range of business. In business marketing there are many variety of decision making that goes on. This needs to build relationships with other markets to go on and so on and so forth. The repercussions from business marketing are that it can take a lot out of you. I am talking about emotionally and financially. It does not cost the same as consumer marketing because we have to supply and demand at all costs.

-“strategies need to be developed based on the needs, wants and buying processes of the particular market.” http://toolkit.smallbiz.nsw.gov.au/part/1/1/5

-“Unlike the consumer marketing, the promotion in business marketing does not involve any media advertisements. Instead, it uses magazines, business newspapers, and direct mails to the concerned buyer companies or organizations.” http://www.strategicbusinessteam.com/small-business-marketing-strategy/business-to-business-vs-business-to-consumer-marketing-what%E2%80%99s-the-difference/