http://jquik.blogspot.com/ I believe
this mission statement is a good one because as you read it you can tell that
the writer is targeting the adults that enjoy a snack while having an alcoholic
beverage. It also mentions all flavors around the world so if a person is
curious about different varieties from different parts of the world. Last is
the part when the writer mentions about instant ice breakers. We all know
everyone loves an ice breaker especially somewhere people like to socialize such
as a bar with a snack, very good. http://marketingjess.blogspot.
Wednesday, November 28, 2012
Wednesday, November 21, 2012
WEEK 8 EOC: CREATIVE CONTENT
My creative content that I had in mind was going to be a
picture/ commercial. Very undecided at the moment but I am leaning towards
script writing a commercial of my snack. The logo I will go online and
determine what I can get between dry seaweed and a delicious crab. My character
theme will be of a stoner guy just because the product has the word “weed” in
it. But may I add a stoner with a purpose on his mind. This is to try to go
with a product that everyone knows of and what is popular in the seafood world.
So I figure to put two and two together and go with it. The package will be in
a cigarette like carton. I was at first going with a different approach but I figure
since the snack is stick like, let’s go with smoking sticks. Keep I mind this a
snack that is going to look like a “joint”. It is a bout 3-4 inches long and is
dark green because of the seaweed. I know I am an audio major but I feel more
comfortable doing a commercial with script writing because I feel this is a
perfect way to market my product. Through audio is a bit more difficult and I’ll
keep that for other ideas in the future. Also with commercial scripts you can
be more creative in my opinion. This will get people thinking more about the
crab weed simply because it is a more visual concept compared to listening or
imagining. “What you see is what YOU will get.”
WEEK 7 EOC: THE PITCH
I
Phileas Fogg, had arrived in the harbors of Korea enjoying the view and the
smell on my boat off of the pier. As my
hunger continues to grow stronger and the sea creatures start to come out, the
only thing on my mind was “SEAFOOD!” So I told a few friends of mine come join
me and enjoy on the crunchiness and satisfying taste of CRAB FLAVORED STICK CHIPS WITH DRY WRAPPED
SEAWEED. Why settle for just fish in the water when one can infuse a finer
taste in crab?! It’s not just crab; it’s the best a water creature has to
offer. Why deal with the shell of a crab when you can chew right through the
crispiness of the flavored skinny stick chips wrapped in dry salted seaweed. No scales,
no fillets and no bones, makes a perfect meal for anyone. You’ve got saltiness and red pepper flakes sprinkled around it for splash of spice. Need I
mention seaweed is filled with myriad minerals, iodine, calcium and is rich in
dietary fiber. packaging will be similiar to a cigarette carton. Total cost will be $4.99 a box.
PRICE
For the price I am going with $4.99 a box. the reason for this being there are 30 crabby sticks in a box. For this price you get 30 delicious bites for this little amount of value is the perfect deal. Not too expensive and not too low.
PROMOTION
promotion will involve cowboys. this being the case is because cowboys smoke all the time and crabby sticks are perfect. when you watch old western movies you always see cowboys smoking and it's okay. not to promote smoking but i am trying to make the product catchy. this is a perfect way to get peoples attention and have fun with the product. also this does to harm so this might take away from people actually smoking a real cigarette by subbing it with crabby seaweed sticks.
DISTRIBUTION
just like any other snack out there i will be distributing to bars mostly at the local areas of a city just because locals get the regulars that are loyal. loyal customers come back and they spread the word out faster especially to the community that they live in. another place that can be distributed out to is to big food companies such as SYSCO which is a huge manufacturing company all around the world.
PRODUCT
Crab flavored stick snack wrapped with dry seaweed seasoned with red pepper flakes. It is in cigarette sizes and comes in a 30 pack box. product name is "CRABBY WEED." it is meant to mildly spice up your taste buds and enjoy the infused flavor of the crab and seaweed all in one.
TARGET MARKETING STRATEGY
we will target the low/middle class for the product. first thing, it does not cost that much and reason for this is because when you are going to a bar, most people tend to eat and drink at the same time. it becomes a natural way for conversational encounters today. mostly men will be targeted for the most part only because they're are more men that go to bars and enjoy a snack while watching the games on television or just simply enjoying social encounters.
SITUATION OR SWOT ANALYSIS
the strengths of my product are that it's convenient for customers to get their hands on and grab a bite without any cracking or sauce involved. crabby sticks are catchy and easy to remember possibly for recommendations for family and friends. it has saltiness,crunchiness and spiciness are in one stick. weaknesses i have to bring up is the fact that it has seafood in the product and people are allergic to seafood cannot eat the snack. that will be a problem that will come along and the only answer to that is if a person cannot eat the crab stick they can peel off the seaweed and just eat that separately. the seaweed is just wrapped around the stick but is removable. the opportunities that can come out of this is to lesson the sticks in the box and keep the same price. another way is to shorten the sticks to save product waste. threats that can occur from this is from associations that go against smoking and lung cancer societies. this can easily be approached in a way that my product is promoting smoking. i can see this being a huge problem. this is why the seaweed is not attached permanently, it is removable for such reasons that it does not look like a smoking product.
OBJECTIVES
my objective for the "crabby weed sticks" are to have fun with the product. imitating cigarettes is a way to get customers into a habit. Not anything in a negative way but putting a stick in your mouth seems "cool" to people especially when you are enjoying a cold nice brew. i remember growing up with the gum cigarettes as a kid and at the time it was just the cool thing to do. products like these gets to the customers because as your drinking, who doesn't want a smoke? it's a natural habit for people who go out to bars have while having an alcoholic beverage.
BUSINESS MISSION STATMENT
We want to provide you with the wonderful world of spicy but
delightful taste of a seaweed snack with a twist. Experience the crunch and
spicy infused flavor of Deep crab flavored stick chips with wrapped salted seaweed. Just
grab and bite with no cracking or peeling, just simply eat. http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/content/element/4452?locs[]=48-7&locs[]=85-7&locs[]=289-7&locs[]=483-7&locs[]=551-7&locs[]=559-9&q=mission+statement
“mission statements should be meaningful and specific yet
motivating. They should emphasize the company’s strengths in the marketplace.”
WEEK 8 BOC: THE ADVENTURE
I
Phileas Fogg, had arrived in the harbors of Korea enjoying the view and the
smell on my boat off of the pier. As my
hunger continues to grow stronger and the sea creatures start to come out, the
only thing on my mind was “SEAFOOD!” So I told a few friends of mine come join
me and enjoy on the crunchiness and satisfying taste of CRAB LEGS WITH DRY WRAPPED
SEAWEED. Why settle for just fish in the water when one can infuse a finer
taste in crab?! It’s not just crab; it’s the best a water creature has to
offer. Why deal with the body of a crab when you can chew right through the
crispiness of the shell legs with juicy meat waiting inside of it. No scales,
no fillets and no bones, makes a perfect meal for anyone. You’ve got saltiness,
seasoned with paprika, deep fried garlic, oregano and red pepper flakes. Need I
mention seaweed is filled with myriad minerals, iodine, calcium and is rich in
dietary fiber.
Wednesday, November 7, 2012
Week 6 EOC: ME x 3
- MY "Korg" KEYBOARD defines me a fan of music. I can listen to music when I'm sad happy angry etc. The point is it never gets old and I am currently making music my career by becoming involved with audio production. this piece of equipment is the reason I am pursuing this occupancy. When i first got my hands on one my creativity came out and it created a new perspective for me. It told me "you can do this as a career if you enjoy it so much." So I am pursuing what I learned growing because I enjoy it and I am good at it.
http://www.shutterstock.com/pic-98151185/stock-photo-gold-chain-with-buddha-image-isolated-on-white-closeup.html
- MY GOLD BUDDHA NECKLACE holds great meaning to me. I wear it all the time and it never comes off my neck. I am Buddhist to begin with and wearing this piece of religious jewelry lets me know where I come from, where my whole family comes from and most importantly my blood comes from. Laos is a small country and just to represent it with a passion lets me know that my people even though small in number we stand tall as a culture and I cannot forget about it just because I was born an American citizen. Raise by my grandma earlier in my life she taught me what it means to be a minority as a religion and a culture that needs to be more understood in America and all over the world.
-MY BEATS LAPTOP gives me the sources I need to communicate with friends, provides internet, holds my music and make music from it through my software's. This is the age technology that gives opportunity to an individual to express their thoughts through making music. we don't have to be at the studio to make great music anymore. It starts at the small screen in your little living room. It allows me to also keep up with school and emails which is very important because I have messages coming in all day long. I am always on the go so I need a mobile device. Lastly school is all online today. without this it would be very difficult to keep up with the world with the fast new technology coming out. nobody has to like it but we sure have to know and understand how to use these devices.
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