SITUATION OR SWOT ANALYSIS

the strengths of my product are that it's convenient for customers to get their hands on and grab a bite without any cracking or sauce involved. crabby sticks are catchy and easy to remember possibly for recommendations for family and friends. it has saltiness,crunchiness and spiciness are in one stick. weaknesses i have to bring up is the fact that it has seafood in the product and people are allergic to seafood cannot eat the snack. that will be a problem that will come along and the only answer to that is if a person cannot eat the crab stick they can peel off the seaweed and just eat that separately. the seaweed is just wrapped around the stick but is removable. the opportunities that can come out of this is to lesson the sticks in the box and keep the same price. another way is to shorten the sticks to save product waste. threats that can occur from this is from associations that go against smoking and lung cancer societies. this can easily be approached in a way that my product is promoting smoking. i can see this being a huge problem. this is why the seaweed is not attached permanently, it is removable for such reasons that it does not look like a smoking product.